This is our film poster on a local bus stop- it could also be displayed in many other places such as outside cinemas, billboards, inside buildings and more. The point of this is to advertise the film and make people interested in seeing it; by advertising in public places, we are exposing the film to our target audience which is people over the age of 12.
It would be very unlikely to see this scale of advertising for a short film mainly due to the financial aspect, and therefore a short film would probably opt for handing out flyers and using social networking to spread awareness.
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